Basecamp: NetResults Client Access

Apple Embraces Intel Mobile Platform

nullIntel’s new breed of efficient ultra-mobile processors will form the backbone of Apple’s next generation of MID’s.

Once rivals, Apple has now chosen to embrace Intel and their dedication to efficient mobile processors like the Silverthorne. It is rumored that the chip will be used in the new 3G iPhone as well as a next-generation Newton.

Intel unveiled an iPhone-like MID at the Fall Intel Developer Forum that would run continuously for 24 hours on Intel’s latest round of chips. The particular device they showed ran on so-called “Moorestown” technology, a 45 nm chip not much different from the Silverthorne.

As we’ve stated before, Silverthorne’s scant power leak is combined with a very inexpensive cost of production, so devices that run the chip will be reasonably priced as well as being fast and efficient.

This alliance could prove tough to beat, and these devices may soon be as ubiquitous as iPods. This also represents perhaps the next great frontier of internet marketing, especially as such devices relate to hyper-localized marketing.

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This entry was posted on Monday, December 24th, 2007 at 1:54 pm and is filed under Business, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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