Internet Marketing and Social Media Consultants

Of the $3.47 million Barack Obama spent on Internet advertising from January through April, over 80% of it has gone in to the coffers of Google Inc., according to information released by the Federal Election Commission. In contrast, Yahoo received about $352,000 and Microsoft received $73,000.

After spending $640,000 in January, Obama pumped his Internet spending to nearly $2 million in February, likely due to the big Super Tuesday battles waged in that month. He tapered spending off to $888,000 in March and although not all the reporting is in for April, he reduced spending significantly in that month as well.
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Google Earth, previously confined to your PC based client, will now be available on the web and for developers to mash up as they wish. In fact, any of the over 150,000 sites that have already integrated Google Maps into their sites will be able to include Google Earth with just a single line of code. This will put it in direct competition with Microsoft’s Virtual Earth, which is already a browser-based application.

Google announced this today at their annual conference for software developers in San Francisco.
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One thing that would really take the Internet to the next level, especially for students, is if millions of books were available to be searched and viewed online. While Google is going ahead with Google Book Search, it was thought that some competition from Microsoft would be good for the race.

However, Microsoft has announced they are shutting down Live Search Books and Live Search Academic because the services aren’t profitable enough. This is the Microsoft now pays you to use their search engine
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As is reported by Erick Schonfeld at TechCrunch, TheRarestWords.com is a new SEO tool developed by an unknown Russian developer. Right now, it’s still pretty rough, but provides some fascinating and helpful information about yours and your competitor’s websites.

If you go to therarestwords.com and put in your site (you may need to ask it to add your site), it will return to you the rarest words on your page, which if entered in a search engine, are most likely to give you traffic. It also shows you the sites with the most similar keywords to yours, a long with a list of rare, common, and overly popular keywords from your site. For equari.com, few of the rarest words on our frontpage are “whopping,” “scrambling,” and “zuckerberg.” And those were all contained in one phrase I wrote (okay, not really).
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Microsoft is launching a new program called “Live Search Cashback” that will basically provide coupons to users who purchase items using Microsoft’s Live Search as their portal. Apparently, Microsoft has already signed on a good number of partners and will offer savings from 2%-30%.

It’s not exactly like a coupon since the price will not be reduced for the product you purchase. Instead, once your credits equal $5 or more, Microsoft will allow you to claim your money through Paypal.

Some partners already signed on to the venture include Barnes & Noble, Sears, Home Depot, and Office Depot.
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