Internet Marketing and Social Media Consultants

Yahoo today launched Shine, a vertical site that will cater to women in the much desired 25-54 age bracket, a group Yahoo believes has been underserved by them, in spite of the 40 million monthly visitors they receive from the demographic.

The site will feature original and syndicated content from the likes of Time Inc, Conde Nast, Hearst, and Rodale. There are nine categories that the site features, including Fashion and Beauty, Parenting, and Astrology.

Unlike some of Yahoo’s other efforts, the site has a very blog-like feel to it, and it looks very clean. The site also aggregates content from some of Yahoo’s other ventures, like Food, Health, Tech, and Green.
Continue Reading

With an estimated 52 million children taking part in youth sports leagues, it was only a matter of time before a top social networking site for Little League, Pop Warner, and Soccer moms would spring up, and WePlay.com is looking to fill the void.

A look at the site offers different kinds of membership, for players, coaches, parents, and fans. Players will be able to communicate with teammates and share pictures and videos of the games, coaches do the same and perhaps lay out tactics and drills for the players, parents will be able to set up carpooling and rant at each other about Billy’s playing time, and fans will be able to give their encouragement.
Continue Reading

I’ve never been a big social network user, so it took me awhile to get an up close and personal idea of what Facebook is really like. I had used it and fooled around with it a little bit, but never spent a significant amount of time using it.

So for the last week, I got into Facebook. I actually added some friends, signed up for some apps, and checked the news feed religiously. I won’t deny it, it’s been fun, and I have a few rudimentary observations.

From what I can tell, Facebook’s best feature is that its apps allow you to aggregate your web experience into something easily accessible and viewable by your friends. I was hoping they had a decent Netflix app so my friends knew what I was watching, but the app is subpar and doesn’t really work. However, the Twitter and Digg apps are simple and good. If anybody wants to know what I’m Twittering or Digging, they can hit my Facebook page and it’s all there.
Continue Reading

CBS has launched an intriguing new music service, Last.fm. On the site, users will have access to over 3.5 million songs from four major labels (EMI, Sony BMG, Universal and Warner) and bunch of independent ones, and users will be able to listen to whatever songs they want while they are shown an ad during the song.

The catch? Users are only allowed to listen to each song a maximum of three times. However, this is only the beta version of the service, and in the future, unlimited listens may be available with a subscription.
Continue Reading

While the candidates are sweating it out in Iowa and New Hampshire, Yahoo News has released a dashboard that shows the poll numbers, relative buzz (based on Yahoo search queries), money raised, and prediction market (basically the Vegas odds for each candidate winning).

At first, I wasn’t too impressed with the dashboard because it didn’t seem to have easy access to state-by-state numbers. But I wasn’t looking hard enough. A tab on the upper right corner labeled “states” gives access to all the poll number from all fifty states (at least the ones that have had polls taken so far).
Continue Reading