Google, after showing off its well received App Engine, introduced an online chat app developed by employees on the new platform. The idea was to show off the possibilities of the App Engine to future developers.
Well, their efforts ran into a bit of snag after it became obvious their new app, HuddleChat, was eerily similar to an app developed by 37signals, Campfire.
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There’s a good article in Adotas by Lars Albright, Vice President of Business Development at Quattro Wireless, about how to most effectively advertise on the iPhone.
Not only is the iPhone being purchased in great numbers, but it is almost universally beloved by its owners. AT&T mobility president and CEO Ralph de la Vega reports that 95% of iPhone users regularly use the handset’s browser, and nine out of 10 users say that the iPhone is a better device than their previous phone. The positivity that users associate with the iPhone opens it up for effective targeted advertising.
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Facebook is going ahead with their own IM service that will be built directly onto the social network’s pages, and will use the Jabber open-source platform that Gtalk uses. This will allow users of other popular chat services to fuse Facebook chat with their favorite other instant messaging clients.
This comes at the expense of third party developers (like Social.IM), some of whom were being funded. No more; it’s over, and all the time and money that went into developing these services is for naught.
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Meeting at the World Economic Forum in Davos, some of media’s biggest players got together to discuss “The Future of Mobile Technology.” While mobile ad startups continue to be bombarded by investment, the future of mobile advertising is very much up in the air.
First of all, thanks to Michael Arrington of TechCrunch for his excellent appraisal of the meeting.
Fortune Magazine Senior editor David Kirkpatrick moderated the discussion, and quoted some rather dispiriting projections about mobile advertising. According to Forrester, U.S. mobile ad revenue is expected to be below $1 billion as late as 2012. Currently, only 3% of Internet advertisers are putting ads on mobile devices.
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The fact that Apple’s new MacBook Air contains no optical drive or ethernet port is a sign that the fully wireless age is approaching rather quickly, and with the auction of 700Mhz spectrum starting today, such an era is increasingly coming into view.
Google, along with Verizon, AT&T, Echostar, and Cablevision, has let their intentions to get in on the spectrum being abandoned by television in favor of digital signals. The spectrum is powerful. It can travel long distances with little power, it goes through thick walls, and will be a boon to underserved rural areas.
The FCC is auctioning off five “blocks” of spectrum with a mimium total price of $10 billion. The last such spectrum auction fetched total bids of $13.7 billion, and many expect this auction to exceed that number.
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