Fantasy Football Friendly to Marketers
Stars like Tom Brady aren’t the only vehicles the NFL has in marketing to the masses. In a study conducted by the Fantasy Sports Association using Nielsen Net Ratings usage analysis and Copernicus Consulting research, it was found that attitudes towards advertisers on fantasy football sites such as Yahoo was very positive.
While the attraction and loyalty fantasy football fans have to sponsors can’t quite match up with NASCAR, the undisputed holy grail of brand loyalty where fans willingly cover themselves head to toe with logoes, the numbers associated with fantasy football are significant and more web-centered than NASCAR.
Here are some of the study’s statistics:
Not only does fantasy football offer access to the key demographic of 18 to 49 year old males, but users of the site often visit and revisit obsessively so there’s guaranteed to be plenty of opportunities for an ad to be absorbed by the user. It is estimated that in October of 2005, there were 9 million unique users of fantasy football and 2 billion specific page views associated with the pastime. It’s not just about the big events like the Super Bowl, or even Sundays and Monday nights: it’s at the office, every morning, for twenty weeks.
Story via Steve M. Parker Jr. at Levelwing Media and Adotas
Technorati Tags: fantasy football, internet marketing, yahoo sports, nfl, nascar
Jason, thanks for the coverage on this topic - one that should grow in importance. Agreed, Nascar is it’s own beast but at the same time the web-cetric focus of Fantasy Football dwarfs that of Nascar.
Enjoyed reading some of your other articles as well - for the first time. Great job.
Steve