Internet Marketing and Social Media Consultants

It looks like Microsoft will be denied in their quest to get the European Union to deny Google’s $3.1 million purchase of DoubleClick in Europe.

Microsoft had hoped complaints about being shut out of their merged company’s ad network would sway the notoriously difficult European Commission to turn down the merger, but apparently it wasn’t enough. It’s not surprising that Microsoft’s complaints went unregarded, after incurring a massive anti-trust fine in Europe a couple of weeks ago.

Besides Microsoft’s objections, privacy advocates also argued the deal would put too much information in the hands of one massive corporation.

However, it looks like nothing can stop the deal now. It has already been approved in the US and Australia. Now, with the Yahoo deal hitting the skids, Microsoft has to re-evaluate their position in the online advertising sphere and come up with some way to slow down Google’s speeding train.

Thanks to Bloomberg for the info.

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