How to Advertise Effectively on iPhone
There’s a good article in Adotas by Lars Albright, Vice President of Business Development at Quattro Wireless, about how to most effectively advertise on the iPhone.
Not only is the iPhone being purchased in great numbers, but it is almost universally beloved by its owners. AT&T mobility president and CEO Ralph de la Vega reports that 95% of iPhone users regularly use the handset’s browser, and nine out of 10 users say that the iPhone is a better device than their previous phone. The positivity that users associate with the iPhone opens it up for effective targeted advertising.
With such happy customers, and the difficulty associated with targeting a broader range of mobile browsers, specifically targeting iPhone users presents significant opportunities for advertising. Creating sites that cater to the iPhone device, and then targeting ads that make use of AT&T’s user profiles as well as information gathered from your site.
iPhone-adapted sites should provide optimal navigation, with as little horizontal scrolling and pinching as possible. These sites should not merely display generic advertisements, but iPhone-user specific ads that are targeted to the high-end mobile user. Certainly mobile advertising will be different from web advertising–the user is also mobile, and restaurants, coffee shops, hotels, and possibly GPS targeted ads that focus on location will all be effective.
Again, thanks to Lars Albright at Quattro Wireless and Adotas for the info.
Technorati Tags: iphone, iphone advertising, mobile advertising
