Last.fm To Stream Ad-Supported Full-Length Songs and Albums
CBS has launched an intriguing new music service, Last.fm. On the site, users will have access to over 3.5 million songs from four major labels (EMI, Sony BMG, Universal and Warner) and bunch of independent ones, and users will be able to listen to whatever songs they want while they are shown an ad during the song.
The catch? Users are only allowed to listen to each song a maximum of three times. However, this is only the beta version of the service, and in the future, unlimited listens may be available with a subscription.
However, with such a massive library, this free on-demand ad supported platform is likely to thrive. It’s extremely simple to use, so when somebody wants to hear a song, all they need to do is go to the site and find it. There is no need to pay or look for the song on a file sharing site, and if you like something, there’s a link to Amazon.com or iTunes.com where users can purchase the album or mp3’s if they’d like.
CBS is in a unique position to offer such a service, with its close connections to radio, record labels, and advertisers.
A similar service was introduced by Imeem, but requires users to upload tracks.
Technorati Tags: amazon, cbs, emi, imeem, itunes, last.fm, sony bmg, universal, warner

[…] a week that has been flooded with music news from the likes of Last.fm and Amazon MP3, this latest announcement was met with breathless reports all over the mainstream […]