Internet Marketing and Social Media Consultants

You heard it right: the potentially lucrative domain name “pizza.com” was sold in an auction for $2.6 million.

The man who owned the domain, Chris Clark of Maryland, paid $20 for it in 1994 and has maintained the site for the last 14 years at a price of $20 per year. Not a bad return on his investment.

His main regret is not registering more domain names when the web was just starting up in 1994.

Clark, the former owner of a consulting firm, hoped the site would get him deals with a big pizza maker, but he was unable to get any takers. He had been using the site for advertising over the last several years, but his interest was piqued when he saw that vodka.com sold for $3 million. So he put it up for auction on Sedo last month.

Sedo has become the main marketplace for domain auctions. In February, their second Greatdomains auction of the year was held and fetched $112,500 for eggs.com. Even misspelled domains get high value, with appartment.com getting over $25,000. For the bonehead that not only looks for apartments by typing in a domain name, AND manages to spell it wrong, there’s going to be some content for him look at.

Just out of curiosity, I went to appartment.com and had a look. It’s not that bad, they send you in a few different directions based on what your interests are, including rent.com and an online classifieds page for apartments. Perhaps they should advertise for the Sylvan Learning Institute or some kind of lead paint lawsuit attorney.

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