Men More Likely to Use Social Networking for Business Than Women
In what shouldn’t come as a complete shock, but is nonetheless something the consider, men are more likely to use social networking as a means to further their careers than women, who are more likely to use social media for fostering and building relationships.
Social Web Search company Rapleaf collected data from 30.74 million users from social networks like Facebook, MySpace, and Flickr in the study.
Rapleaf broke the statistics down by the number of friends each networker had. In total women make up 53% of all social network users. For users with 1 to 100 friends, which makes up 80% of the sample set, the majority of users were women. People with 100-1000 friends, so called “connectors,” were also dominated by women.
Where men dominate are the “super connectors” and “uber connectors,” users with 1000-10000 friends or 10000+ friends.
Rapleaf goes on to say that women tend to spend more time on the actual networks, relationship building, while men are more likely to spend their time building up as many connections as possible for crowdsourcing (I just heard that word for the first time).
There was another study recently by Nielsen that showed women are more likely to use streaming video sites to watch professional made streaming content than men, while men were more likely to visit user generated content sites like YouTube.
Finding gender patterns on the Web is an important step in more targeted marketing, especially when patterns arise that are unexpected. It’s not hard to imagine that women use social networking more for relationships than men, but it is somewhat interesting that men are more into YouTube than women. That’s something one wouldn’t immediately guess.
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