Mobile World: Cell Spending Overtakes Land Lines
Only six years ago, American households spent three times as much on land lines as they did on mobile telephone coverage.
Prices soon fell, coverage got better, the phones got better, and smarter, and now 2007 is set to be the first year where American households spend more money on cell phones than land lines.
If corporate phones are taken into account, it’s been several years that mobile spending has outperformed land lines, but this move towards more mobile spending for households is a significant milestone.
What does this mean for internet marketing? With the rise of social media and networks like Facebook, MySpace, Twitter, and (soon) Google’s OpenSocial, these mobile devices will be increasingly used to utilize social media tools so users can keep in touch on the go.
Through this, marketers will have opportunities to advertise via mobile devices. The sheer volume of mobile devices makes is staggering, and finding a way to market to those devices is significant.
But what makes mobile marketing so intriguing is the opportunity for localized marketing. As more phones have GPS capability, ads can be hyper-targeted right to the user’s streetcorner. Even cell tower signatures can at least get you into the ballpark.
Undoubtedly there’s a lot of growth here and it will be interesting to see who takes the lead.
Technorati Tags: mobile device marketing, social media marketing, facebook, myspace, twitter, opensocial
