Need Internet Marketing Help? Wal-Mart to the Rescue
Wal-Mart is offering a program that will help customers launch online ad campaigns for low, low prices.
No, really.
Through Sam’s Club Online Services and starting as low as $100 a month, Wal-Mart will set up a PPC service in AdWords or AdSense that will utilize keywords specific to your business and get you started on the road to internet marketing and search engine optimization.
Admittedly, Wal-Mart does seem to do a fairly good job with their own internet marketing. As Mark Hopkins of Mashable says, “I haven’t done any advanced CPC analysis to figure out if they’re getting good prices on the keywords they bid on, but if you can dream up any keyword based on a product you could find at WalMart, and they’ve got a Google ad up for it.”
Will people put their search engine marketing in the hands of Wal-Mart? The low price offer begs the question of how much good you can actually get out of a cut-rate SEM campaign? Plus, who will actually take care of it? Like much of what Wal-Mart offers, is it outsourced overseas?
Wal-Mart has actually been offering this for quite some time. This is run through Innuity, a Redmond, WA-based search engine marketing company. Wal-Mart and Innuity started offering this in 2004, but apparently nobody got the memo until now.
Thanks to Karl Ribas for spotting this.
Technorati Tags: wal-mart, sem, seo, internet marketing, innuity
