No Surprise: American Apparel Dominates Web Retail Ad Sphere
comScore’s Ad Metrix results for April of 2008 reveal what we may already have known: the top apparel advertiser on the web is American Apparel.
They racked up around 480 million display ad views in the month that led to about 49 million ad-exposed views. Not half bad, huh?
They’ve been at this for a long time. I’ve been seeing the same style American Apparel ads (lo-fi photos bored looking young hipsters not wearing very much) for at least four years now. New stores are popping up all over the place, and I even succumbed and bought a hooded sweatshirt from them a couple of years ago. For the record, it started to fade after about three washes. Too bad, because all of their clothes are American-made, which is really nice to see.
Also not surprisingly, Snorg Tees was high on the list at number three. Snorg Tees is about one thing: their main model, Alice Fraasa, who I have to admit is ridiculously cute. And also gullible, since word is she is paid in t-shirts. What a scam those guys are pulling off.
One note of interest in the t-shirt wars: Busted Tees racked up 64 million ad views, but managed to garner 19.5 million ad-exposed unique visitors, about three times the success of Snorg Tees. Maybe the also adorable Busted Tees girl, Erica Sullivan, is a little bit more effective than ubiquitous ol’ Alice.
The least effective advertisers on the list were Spiegel, whose 90 million impressions only led to 7 million hits, about four times worse than Busted Tees.
Thanks to Caroline McCarthy at The Social for to story.
Technorati Tags: American Apparel, comScore, Snorg Tees, Busted Tees, Alice Fraasa
