Online Advertising More Effective Than Television
A new study by Simmons, an arm of Experian Research Services, indicates that the engagement level of viewers of online ads is higher than that of television ads.
According to the study, internet video watchers were 47% more engaged by advertising than traditional TV watchers. The study also found that the viewers were 25% more engaged in the shows themselves than television watchers.
This makes sense since people who watch video content on the web have likely done more to seek that content than a television viewer that may be flipping around. But even if the television viewer is very much into the show they are watching, he or she is so accustomed to TV ads that blocking them out is almost second nature.
The question asked by many is: when will that happen on the web? Right now, as the medium is fairly young, viewers are attentive. But as they become more used to web ads, will they begin to tune them out as television viewers do?
That’s why it remains important to have a dynamic semantic web platform for internet marketing. Organic search results cannot be matched in terms of their appeal to the consumer.
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