Corporate Blog Creation
One of the best things a company can do for their brand is create a blog. Blogs are to Web 2.0 what websites were to Web 1.0; everyone knows they need one, but not what they should do with it. All corporate blogs are not created equally, and this is why I wanted to offer this service.
Your company blog ideally helps spread information about your company, enhance and protect your brand, and increase your search visibility. But many corporate blogs today fall short on all these areas.
The first step in good corporate blog creation is to figure out what the company wishes to accomplish with the blog, as well as who will be maintaining the blog, and with what type of content.
For example, if I sold athletic shoes online a company blog would make sense in a few areas. First I should of course cover all press releases from each of my manufacturers. This is great content that is easy to re-purpose, helps create the image that my company works closely with the manufacturers, and provides great relevant content that will help boost my search rankings for those brands.
It would also be a great idea to have a few section based around the type of sports where people would use my shoes. Running for example would be a great category for this blog. Tips from long distance runners, coverage of marathons, news about new products to help runners, etc… This turns your store into an actual resource for runners, who will of course remember your site when they need new shoes.
An important thing to remember is that each time you post something to your blog and syndicate it to the world, you create the possibility of creating new links to the site, which will help increase your search traffic.
Also keep in mind that many people will now be find your site through search engines for these blog postings. So it is important that your blog reflect a positive image of your brand. This is why I don’t recommend using free blog hosting services like Blogger to host your blog. Use a blogging software like WordPress, and have someone customize the template to match your brand.
As mentioned above, one of the primary benefits of having a blog is an increase of search traffic to the site. This is not a magic event that comes with having a blog, it’s simply that the increase of content opens up to an increase of relevant search terms. Blogs are inherently well optimized, but they are not perfect. We create a special SEO plugin specifically for WordPress to help make a company blog even more optimized for search engines.
There shouldn’t be much of a cost in setting up a blog. Our average price ranges from $2,500 - $5,000. This includes fully customized theme, search engine optimization, submission to blog directories and RSS syndication services. If you’re interested in getting help setting up your company blog, please contact us.
