WePlay.com: Social Network for Youth Sports
With an estimated 52 million children taking part in youth sports leagues, it was only a matter of time before a top social networking site for Little League, Pop Warner, and Soccer moms would spring up, and WePlay.com is looking to fill the void.
A look at the site offers different kinds of membership, for players, coaches, parents, and fans. Players will be able to communicate with teammates and share pictures and videos of the games, coaches do the same and perhaps lay out tactics and drills for the players, parents will be able to set up carpooling and rant at each other about Billy’s playing time, and fans will be able to give their encouragement.
There are already social networks for pro sports, college, and high school, but there’s definitely a void to be filled with younger athletes. Considering the networking that goes into setting up youth soccer match with parents that are often incredibly busy, there are a lot of possibilities for real usefulness here.
The network will be ad supported and will likely provide a good opportunity for the likes of Mizuno, Ridell, and Wilson to target ads to people who will be very interested in their products.
Details about the nuts and bolts of the site aren’t out yet, but a beta version is up and running and it’s expected to be fully operational by Mid-April.
Thanks to Tim Arango at the New York Times for the article.
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